Welcome to another episode of Incorporating SuperPowers. I am your host, Justin Recla, and today we are talking to Jim Padilla and we’re going to be talking about How to Gain the Edge. Just happens to be the name of this business, How to Gain the Edge in Sales in Your Business. Jim, thanks so much for being on the show today.
How you doing Justin? Good to have man. Glad to be here.
I’m excited for this conversation because I think you bring something to the show, to the business world that we all know you have to do sales. For some people it comes super easy. Wolf of Wall Street, right? He could sell anything to everybody. And then there’s people that just struggle at sales, but ultimately at the end of the day it doesn’t matter what you’re doing to help somebody, you have to be selling stuff. Right?
So talk to me a little bit about, and actually real quick, if you’re listening to this and you’re struggling with sales, Jim is in the clear business directory. Go check out his profile. There’s so many people out there that are not operating transparently and just call BS. You can see it a mile away, you can smell him when he’s standing on stage. And I get the honor of sharing the stage with Jim in July of this year. I want you to be paying attention if you’re struggling with sales, listen in to this conversation. So Jim, let’s call out the elephant. What is the big nasty ugliness in the sales industry that you’re seeing today?
Gosh, well there’s so many. Here’s the biggest thing. Stop trying to portray something that you’re not. That’s one of the biggest challenges for people in the marketing and the sales space. It’s kind of like with the politicians and the political climate. I’ve seen politicians in a private setting talk about things that matter. And then you put them in front of a microphone when there’s a bunch of pollsters and all of a sudden they’re speaking to the pollsters. I’m like, “Dude, that wasn’t what you said when I saw you say it over here. Over there it mattered. And over here it just sound like some canned response.” And we’re so busy trying to deliver what we think everybody wants us to say, and what they really want is what you know, what you believe, what you know to be true. Just live on what’s real and what you can actually back up.
You know what? In our world, in our language, we call that authenticity. Just be authentic. I think you’re spot on with that Jim, is that there’s too many people nowadays in business because of social media, because of what people think they might, what somebody might say or not say or what they might think or what they might not think, they come across as is overselling. They come across as saying something that they’re not and really what people are looking for, and it really matter what sector you’re in or what industry you’re in, just show up authentically. We’ve lost so much of that today. What are some things that you share with your folks on how to do that?
The first part is getting crystal clear. You have to have a great relationship with the truth. That’s one of the biggest challenges because when you can speak the truth, then it does two things. It allows you to actually tell what you can do and what you’re capable of and you trust yourself.
Now, anybody listening to this, how many times has this happened to you? You get off of a sales call and you go, “Oh man, if I would’ve just said this or if I would’ve just said that.” It was not because you didn’t think of it, because you did think of it, you were just too afraid to tell them it because you knew if you said it, they might not like you. So you held back the truth and that truth is what was going to move the needle, move them forward, and make the difference. You’ve got to start learning to trust your instincts because they’re there for a reason. You know they need to be doing something different. If somebody is saying something and you’re like, “Boy, I don’t even know if he’s really telling me the truth right there,” but you’re only saying it to yourself, you have failed that potential client.
I absolutely love that and I’m going to take it to the other direction as well, is in not speaking the truth. If you’ve got somebody on the horn who has money but you know they’re not ready for you, it’s okay for them to say no. Matter of fact, as a service provider, you’re obligated to make sure they know what they’re getting involved with, so don’t just take their money.
Correct.
Right?
Correct. Truth is truth. Nothing sells like the truth and be okay with that because you’d be amazed at how many people you pass on who free up time for you to work with the ideal clients. We do outsource sales. We work with a lot of seven and eight figure clients and we run sales for people like Zig Ziglar Foundation and Lisa Sasevich and et cetera. We pass on a lot of people. There’s a lot of people we can’t work with because it’s not ideal because they won’t tell the truth in marketing. We will only work with people with clients that we know are telling the truth, that are delivering results, that can stand behind who they say they are and that are really authentic and real.
That’s truly what the world needs more of. I love the fact that you talked about in politics. People are just wanting to see more authenticity in politics, and wherever you stand, I think that’s kind of where I think Trump does a pretty good job of that. I think Gary’s business does a really good job of that. There’s a lot of people that are really good at doing that, modeling that, but it takes practice. You got to be able to overcome that fear. One of my very first sales coaches, I’m having her back on the show, and one of the things that she told me was you just got to do it. You just got to walk through it. How do you work with your clients in getting them to that place of being able to sell from a place of authenticity?
Well, realistically, we have two different arms. We have our outsource and then we have a peak performance network where we help keep people optimizing. It’s not about being a rock star salesperson. It’s just about being crystal clear about who you serve and how. If you’re an expert at what you do, you should be able to talk about it seven days a week and twice on Sundays and have no problem. You don’t have to worry about making false claims and false promises because it’s not going to come up because you’re the expert. You’re in that spot. It doesn’t matter how big or small your client is, you’re the expert in this lane. Now, it might be a teeny little sliver of the world, but if that’s your domain, you own it and you got to speak to your bad assert because if you don’t claim it, nobody else will.
Cool. I think that’s the key ingredient. You are the boss of you. You know your niche. Nobody else knows it, own that.
All day.
I think what happens is entrepreneurs and business owners, especially those that are in startup mode, get caught in this place of fear because they know what’s just on the other
side of that is their greatness and being able to help people. What is one of your superpowers? What are one of the things that you see that you use as a superpower in your business?
Number one is we’ve got this insane ability to attract amazing people. We bring amazing people into our world, both clients and team. And then we trust them. We give them, we surround them with the right environment, equip them with the tools they need and we trust them to do what they say they’re going to do. We let them have the freedom to roam.
And then the other part is we’ve been blessed with this ability to help infuse, we call it a brand assimilation. We can step into any environment and influence that environment into our direction, which is what makes us awesome in this space. Because I’ve spent my whole life as an abused kid and in foster care and living on the streets and in jail learning how to bend the will of the people around me, to lean my direction primarily because that was the only way I wasn’t going to get beat up or get killed.
Most of the time the reason people don’t buy from you is not because they don’t need what you have, it’s because they’re too busy trying to protect themselves to actually listen to you.
And little did I know 20 years later that I’d be making millions of dollars teaching people how to influence people around them to trust you enough to let down your guard so that you can give a credit card and buy something. Most of the time the reason people don’t buy from you is not because they don’t need what you have, it’s because they’re too busy trying to protect themselves to actually listen to you. It’s important that you can help them diffuse that situation so they’ll actually lean in and listen and find out that what you’re saying matters.
I absolutely love that. In superpower terms at Super Power Experts, that’s something that we call energetic manipulation. So folks, if you’ve been following us for a while, what Jim is talking about here, that ability to bend the will of others, whatnot, that is a level of energetic manipulation. It is a superpower and a lot of you probably are experienced with this and you didn’t know what it was.
This is why I’m doing this show is to show you how people like Jim are applying these superpowers, that’s why the show is called Incorporating SuperPowers into your life and this is something that Jim has been able to do, like you said, all of his life, to be able to bend the world to his outcome and bring people into that energy space and using those powers for good.
Jim, I absolutely love everything that you’re saying. It is so needed in business today. More and more people need to be able to tap into that kind of superpower, get that kind of training and how it applies to business. It’s absolutely important. Where can people go find more information about you?
The best place I’d say find us on Facebook. We have a group called See You at 7. We’re all about helping you scale your business to that first seven figures or helping you get to that next seven. And we’re here. We share everything. We share the insights that we learn with all the thousands of campaigns that we serve. We run 25,000 sales conversations a year as a company, and we share all that knowledge with people so that it’s not about sales training. It’s about you peak performing and optimizing yourself as a human being, which leads people. You show up as a higher version of yourself and it automatically calls other people up to that version and from there people make powerful decisions.
This is good stuff. Stay tuned. We’re going to be right back and we’re going to dive into some of the meat and potatoes here so that we can do more of Jim’s superpowers and how you can apply these things to your own business. But real quick, quick shout out to our show sponsored Crypto Wealth Coach, bitcoins on the rise. Make sure you get to take a look. Here’s a video from them. Stand by.
To listen to the entire show click on the player above or go to the SuperPower Up! podcast on iTunes.
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