Hey folks, Justin Recla here, Incorporating SuperPowers. Today’s show, I am super excited. The guy that we’re having on the show today is one of my favorite people, because he just gets it. And we’re going to be talking about leveraging risk. And Billy Bray is by far, is as far as the insurance world goes, he is top notch when it comes to authenticity, spiritually-connected, spiritually-driven, and doing things because it’s the right thing to do. Billy is also an author. I’m excited to have him on the show today.
Billy, I know you’ve got your book just came out, so welcome for being on the show. I know we had you on the last time, but I’m super excited to have you on Incorporating SuperPowers. How are you and what’s going on in your world?
Well, thanks a lot for having me back and I really appreciate that glorious introduction that you gave to me. So, hello everyone. Very proud to be back. Things are good. Life is busy, and fun, and fulfilling for all the right reasons. And you know, there’s challenges in everybody’s world, but today I’m really excited to be able to be on this, especially with the awesome title that you’ve given to this. So, leveraging superpowers, hey, I’ll do whatever I can to bring out any that I may have to help you and your listeners.
Oh, this is going to be a fun show because folks, when invited Billy back on the show here, we actually had him on In The Clear Podcast, and his episode never really aired because we were transitioning over to this new network. So, I was like, “Billy, you got to come back on the show.” He’s like, “Awesome. I got my book coming out.” And what I love about his book, and Billy, what’s the name of the book?
It’s called Buying Commercial Insurance: The Playbook to Save Money and Minimize Risk.
So, folks go get your copy of that. Okay? Because in that book, and this is why I wanted to have Billy on the show, is he calls out the elephant in the room on the insurance industry and what’s going on in that. So, Billy talk to me about it. What is the elephant in the room in the industry that you’re seeing? And I know insurance across the board, people are like, “Oh my God, it’s insurance.” Folks, if you don’t have this as part of your portfolio. If you’re not putting this into your life, you’re not leveraging risk, then you’re missing out. And Billy is the guy that you want to go to talk to about it. So, what is that elephant in the room that you call out, Billy?
Well, thank you. So, I always tell people I’m an entrepreneur first. I’m an insurance guy second. I’ve got partners that do life insurance, partners that do health insurance. Me personally, I do commercial insurance. And so I’ve worked with the big top-10 firms, three of the top-10 biggest companies, all billion-dollar corporations, and I’ve seen things from the inside that some of it I like and some of it I really don’t like. The reason the name of the book is called Buying commercial Insurance, because I want to put myself in the buyer’s shoes from the other side of the table, so to speak, and say, look, if you’re buying insurance, this is your playbook to do it the proper way to essentially not get screwed over by the insurance companies. And that means brokers and carriers alike.
So, I’m a broker, I’ve worked for the carriers and what I see are things that maybe sometimes give insurance people the bad name. You see an insurance guy at the cocktail party, they say, “Whoa, I think I’ve got time to go refill my drink.” And sometimes that’s the case with other folks as well, but I don’t like that, because I do like insurance, but I don’t like the industry necessarily. And so what I do is within my position, I advocate for you, the buyer, or the person that’s running the company, or the business, or the person that may not like this. So, I said, “Okay, how do I use the knowledge that I have, potentially as a superpower, just then to be able to go help these folks that maybe you don’t like it because they’ve had a bad experience. Their price keeps going up. There’s coverage issues. There’s floods, and hurricanes, and wind, and hail, and storm damage that doesn’t get paid, or it gets partially paid. That’s crap. I don’t like that.
So, in my book, what I do is I expose the big, bad insurance companies and brokers as well, and share some of the secrets of what to look out for and how not to get taken advantage of. And here’s the thing, my clients all, they can all have my book. They don’t necessarily need to read it, because I do all of these things for them, but if you’re not one of my clients, or if you know somebody that could stand to benefit from it, this book will kind of show those things. Because insurance is expensive, I think we’d all agree. And also would you agree with me that insurance is complicated? It’s not straightforward. It’s not a linear scenario. It’s really thick, big contracts that are built by attorneys that people don’t understand the legal ease and the jargon. And so, I try to simplify things, bring it down to something where somebody can understand, and if they just say, “Hey, this all sounds great, I get what you’re saying, but I don’t want to do all this.” They can call me and I’ll do it for them.
So, folks, and this is the reason why I love Billy so much is because he’s, like you said, he’s an entrepreneur first. He’s not just an insurance salesman-
Right.
And you got to know the difference because the insurance salesman is somebody that’s out there who’s doing the nine-to-five grind. They’re trying to make as much money as they possibly can, and helping people’s kind of secondary. Right? Billy’s an entrepreneur. Billy’s all about helping people, and he just happens to be really good at it in the insurance industry, and because he’s an entrepreneur, if you’re watching, or listening to this show, then you understand what I mean. Because entrepreneurs do things differently. And when you could have somebody like Billy who is an entrepreneur first, insurance person second, that is a beautiful, beautiful mix, because from that space people get helped in the way they need to get helped without being oversold. And I know that’s one of the big issues in the insurance industry is that like they’ll sell young, the extra thousand dollars’ worth of principal or you know, whatever it is that you need, but you know that you don’t need. But if you don’t know what questions to ask, you don’t know exactly what coverage you need, beautiful thing is you’re going to find out now in Billy’ book. Billy, where can people go find out the information about your book?
Well, my website is buyingcommercialinsurance.com, and that’s to match the book title. You can find me on LinkedIn or Facebook and let me know as well. But online is probably the best place.
Fantastic. And so, LinkedIn Billy Bray. Billy, I want to get into this a little bit more once we get back from the break. Again, where else? LinkedIn and what’s the name of the website again?
buyingcommercialinsurance.com.
Folks, go check it out. Go get his book. And when we get back, we’re going to dive into a little bit more of the ugly side of the insurance, and shed light on what you can be doing different and how Billy does things different. So, stay tuned, we’ll be right back.
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