What does the Growth Imperative economic term mean? In this episode of Incorporating Superpowers, host Justin Recla discusses with guest Philippe Bouissou how he helped take the Apple Store from $0 to over $350 million in revenue at its inception. Phillippe worked directly with Steve Jobs at Apple and now works with businesses with over $10million in revenue annually to grow their Top Line. His Book, Align the Dots, explores the aspects businesses need to focus on and examine to increase their top line. Tune in to understand the concept of the growth imperative in the business industry.