Weed Strategy

Justin Recla: 

Welcome back to Incorporating Superpowers. You are in for a treat today. My guest day is still high tech and still is multiple bestselling author. He’s written several books, we’re gonna be talking today about how to grow your business like a weed, which is one of Stu’s newest books. And this is somebody that you’re wanting to listen to, you’re gonna want to take Stu’s advice here because he’s also written a book titled How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing. And he’s been a cartoonist for The Wall Street Journal. How long have you been a cartoonist for The Wall Street Journal student? 

Stu Heinecke:

I don’t know. Well, maybe about 10 years, something like that.

But it didn’t matter where it landed. It just had the resilience to just thrive wherever it was, think about a crack in the concrete. How does it even get rainwater? I don’t know. But they make it work, they make anything work. And it was a drive driven by a subpoena? That’s an incredible example for anyone in business. How do we grow like that? How, what is it that they did? What do they have strategies? And, and, and tactics and tools and maybe attributes? What is it that they’re doing? And whatever it is, can it be applied to visit?

So I’ve been wondering that pondering that question for a very long time, and observing and just, you know, living kind of doing my best to live up to that example. But it wasn’t until writing the book, and going through the research and interviews and so forth, just that whole process, that I came to realize, I you know, there are things that we are doing that I’m not that I should be doing. And I’m not doing so there’s a model that weeds present to us for growing our business just explosively and that’s what the books are about.

Justin Recla: 

I love that because, as you said, we’ve all heard that that analogy is growing like a weed, you know, anybody who’s had kids, right? Understands that concept. I think entrepreneurs business owners and so forth can understand that as well as that’s the goal right? We want to grow our business like we want to just get out there and grow fast and grow quickly and take over and dominate the industry right it reminds me of one of the original first books that I read the blue ocean, red ocean blue ocean strategies right of taking over that and that blue ocean is kind of like that we growth mindset. Talk to me a little bit about what would you say we’ll dive into this further down the break but I want to tease the listeners here. What is one of the things that stands out in that weed strategy growing like a weed strategy that that business owner should be focusing on to grow their business like a weed what’s one what is one of the key elements to that strategy?

Stu Heinecke:

So one of them is few, but one of them is, if you don’t have an unfair advantage if you don’t have a lot of unfair advantages, you have no business being in business. Right. I mean, that’s, and that’s, that’s pretty fierce. But that’s, that’s how weeds operate.

Justin Recla: 

That’s true. I mean that I like that because it’s now especially nowadays, right, where it’s anybody and everybody can get up and put up, put up a website, do something, but what are you doing that’s making you actually really different and unique from the rest of the crowd? Right?

Stu Heinecke:

And you know, some, some people might bristle at the word unfair. But look, I mean, that’s from describing that from the perspective of your competitors. If they’re looking at what you’re doing, or if they’re looking at a position, you hold something like that. And they think, well, that’s unfair. How the hell are we ever going to compete with that? That’s an unfair advantage. And you need a lot of them.

Justin Recla: 

I agree. Do I want to continue this conversation on the back end of the conversation here after the break? But before we do, where can people go find more information about you?

Stu Heinecke:

Well, I mean, come to my author site, so you know how to spell my name, just, it’s to stuheinecke.com. And you’ll, you’ll get a free couple of chapters you can sign up for you can get some really cool merchandise. I know you can’t see it, but just that I know you can see it, you can get one of these T-shirts achieved.

Justin Recla: 

And I have to admit, from an SEO perspective, capitalizing on the cannabis industry, the word weed, brilliant, absolutely brilliant books, they witness we’re gonna be diving down this conversation down this rabbit hole a little bit further back and we’ll be right back.

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