Lisa Manyon, creator of the NEW marketing and copywriting model for success, joins Jennifer Urezzio to explore conscious thought. Lisa created a simple 3-step formula: Challenge, solution and invitation to create marketing messages with integrity. She provided this framework to break the trance, challenge the status quo and engage critical thinking. She firmly believes that Copy is QUEEN and Strategy is KING - successfully challenging the age-old adage that copy is king. Listen in as she shares her strategies in creating solutions with conscious thought. Hello everyone, and welcome. I am Jennifer Urezzio and this is SuperPower Up! I'm a Super Power Expert and founder of Soul Language, and you're listening to SuperPowers of the Soul. I'm here today with Lisa Manyon. What we're talking about, creating solutions with conscious thought. I'm so excited, so welcome, Lisa. Thank you. I am delighted to be here. Yah. [...]