How can my business have a brand archetype? It's just a business. Some of you might think this way, but in this episode of Incorporating SuperPowers, you will realize that it is so much more than that. Host Justin Recla talks about the unique archetype and personality of every business with Yamilca Rodriguez. Justin and Yamilca also discuss how making sure your business branding is in alignment with its own archetype and personality. Yamilca is a branding expert formally with Procter and Gamble. Join Justin and Yamilca in today’s episode to better understand your brand archetype. Welcome back to another episode of Incorporating SuperPowers. My guest today is Yamilca Rodriguez. I'm looking forward to this conversation because before the show, we were talking about business entities as their own individual personas. And what immediately comes into mind is [...]