Benjamin Warsinske

Benjamin Warsinske, founder and CEO of, Inc., joins Tonya Dawn Recla to talk about the super characteristics of an entrepreneur. Benjamin works with companies at all stages of growth, advising them on brand strategy, loyalty, and creating memorable brand experiences. He’s an advisor for the CyberSecurity Factory accelerator out of MIT, an instructor and coach for the Chicago Urban League’s Entrepreneurship Center, and a board member for a private company. He also authored GroundWork The Foundation for an Unshakable Brand. Listen in as they talk about how to harness your own business super powers.

Hello, everyone! This is Tonya Dawn Recla, your Super Power Expert and I’m excited to share with you today, Benjamin Warsinske, he looks really good on paper as do a lot of the guest that we attract here. But what’s so delightful about him is this really cool embodiment that he’s got going on. Just fun like he’s innovative, he’s creative, like you can tell his mind tinkerers he’s got a tinkering mind but of course he does you know, he was an advisor for Cybersecurity Factory Accelerator out of MIT, he’s brand strategist. I mean he runs the branded world academy, so you get the picture, right. This guy is well founded in the world of practical physical universe but he also has like a lot of our guests light to him. He has the ability to see beyond what’s obvious and to really assist people especially entrepreneurs with moving into those creative innovative spaces. And he does it through branding but also you know as we all do there’s a gateway that people find him but then of course he changes and transforms lives. So today we’re going to be talking with him about, Super Characteristics of an Entrepreneur. So please join me in welcoming Benjamin Warsinske in this show welcome, Benjamin.

Great, thanks so much for having me.

Oh absolutely, well we’re delighted that you could take some time to join us today. Let’s jump right in and ask, what are your Superpowers?

My most prominent superpower would be to simplify the complex and intangible

My most prominent superpower would be to simplify the complex and intangible.

I would say my most prominent superpower would be to simplify the complex and intangible. My background has been in the design industry and working with engineers and architects and very technical experts and so when they started talking in their jargon speak within their specific industry, it was my job to kind of decode what they were saying and turn it into something that our clients could understand and pull value from in order to make decisions on how they wanted to move forward.

I love it that does not surprise me at all. So they the decoder is perfect. And it’s so perfect because like I said we’re how I see you how you work in some energetic rounds is really beautiful like there’s this kind of nice flow too but still that tinkering not unlike like tinker toys like architecturally but like energy, like you know playing with binary systems and whatnot so there’s something really beautiful in that, what drew you into all of this like how did you get into like this accelerate at MIT like what led you there?

Oh wow, well I think it all started back when I was a kid and at age I think it was like age two and a half or three years old, I got my first Lego set and I didn’t just play with Legos like with what the Lego kit provided, I wanted to build a city or a town but not just like a small town like as big as I could possibly build. And so I probably drove my parents crazy but that’s where I first got into designing and trying to build these experiences for the little Lego mini figures or I call them, lagoon drum. And so my whole mission was to create these environments for these big money and how they would interact and engage with the environment that I was building and so I would take all of my experiences from interacting and playing and going to school and then I’d come back and try to build my city and put all those elements and experiences that I had into. I like most of the stuff is kind of my first endeavor into building these brand experiences and how you try to design and shape people’s environments, I guess.

Wow, that speaks volumes about how you see the world. So it just seems a little you so I guess it’s that tinkering kind of concept and what I love is that you’ve married up the physical tinkering with a kind of this virtual experience which is what branding is well not necessarily virtual like it all has to be online but like this it’s kind of a non-tangible right. Like it’s out there, and so it’s a feeling, it’s a visual, it’s a hearing for some companies now it’s now like it’s all these components that go into the brand experience which is just magical. So just talk to us about you know a client’s story or something somewhere where you were brought in and or something that you helped create that really kind of lit you up.

The ground work includes your vision, your brand promise, your mission, your core values and your guiding principles

The ground work includes your vision, your brand promise, your mission, your core values and your guiding principles.

Sure, well and see kind of like let’s answer your question how I got to be an advisor for the MIT accelerator that all kind of came from just kind of networking and putting myself out there as far as kind of saying to people you know this is what I’m doing, this is what I love to do, this is what I’m working to do. You know can you kind of connect me with anybody even you may know in and so through a referral. This person saw a need within the exposure that they had a bunch of MIT advisors who were cyber security experts but they didn’t have anybody from the branding side which could take the complex technologies and put these startups were putting together and try to help them simplify the words that they use in order to get people to see the value and be attracted to their start to further their brand. And so that kind of dovetails into what I do with my clients and that is really when a client comes to me and says, “You know I have this brand, I have this idea for a brand” the first thing I like to do is start with what I call, The Ground Work, which is laying the foundation for your brand. And so the ground work includes your vision, your brand promise, your mission, your core values and your guiding principles. And so I start with those statements because that really is what will dictate how the brand will grow and how it will be positioned in the market and how your employees will do you the brand and how your customers will view and want to engage with the brand. So that’s where I start with all of my client work.

Very cool, what’s a favorite project that you were involved with?

A project that I’m really proud of is I had a hairstylist who was cutting my hair and she mentioned to me that she wanted to create her own hair salon. And so this is kind of like when I was first getting started and I was living in Hawaii and I was like I was like well hey I helped people build their brands and build put their dreams on paper and she was like, “Well that sounds amazing” and so we started working together and through kind of just understanding her vision and what she saw as her ideal hair salon. We were able to pull those pieces out and develop her brand foundation and then work on her brand story and all the design elements that would go into the salon in order to create that brand experience for her customers or clients. And so we worked together for about six months and then she actually opened her doors to her salon and she’s been doing really well ever since and that was probably five or six years ago. And then lately I’ve been involved with several different projects across industries and it’s really kind of interesting how with branding and brand strategy it’s not really industry specific it’s just more kind of universal principles that make people want to be attracted to or engage with or interact with your brand. And so I’m working with a boutique online shop, I’m helping them develop a podcast as their platform which will then help to drive sales to their online store. And I’m also working with a book author who is writing a trilogy in the Sci-Fi genre. And so I’m working with her on how to take her story into how you create that experience, how you pull out of certain elements and kind of blend the real world with your imaginary world through an online web site experience or through other types of media or products in order to really enhance the brand experience for her readers.

Very cool, how exciting so we’ve been talking with Benjamin and we’re seeing today about the super characteristics of an entrepreneur. We’re going to take a quick break. Stick with us because we’re in combat. I really want to get Benjamin talking about some of his ideas around what it takes to be a successful entrepreneur. Some of those concepts and what characteristics you can start honing in your south if you really want to be a successful entrepreneur so stick with us and we’ll be right back.


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