Perry Marshall, thought leader extraordinaire, joins Tonya Dawn Recla to explain the potential business benefits of personal development. From demystifying Google AdWords to decoding sales and marketing to deconstructing evolution, Perry leaves no stone unturned. He also happens to be one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. Listen in as he talks super powers and how to spend your time doing $10,000 an hour work.
Hello everybody! This is Tonya Dawn Recla, your Super Power Expert. I’m a particular kind of thrilled today to have with us, Perry Marshall. I’m going to tell you before we bring him on why I’m particularly thrilled about this particular guest. Perry’s resume is very, very, very impressive. Most people will say it looks extremely good on paper, but I will tell you what really jumped out at me. This nice hybrid of the ultimate guide to Google AdWords and he’s a business consultant. He also serves as the expert witness in Google AdWords litigation, which who knew that was a field, right? It didn’t even register, but it makes perfect sense when you hear it.
But what really jumped out at me was this quote. It just really got to the heart of me and I’m really excited about our conversation. He quotes from somebody saying, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.” Here at Super Power Experts we are very, very, very big on transparency, in showing up fully in your own authenticity and autonomy. And that just really jumped out at me. In a world where, you can imagine, in the litigation world, even in the Google AdWords world, in all of those fields. He happens to also be an electrical engineer. He dances in some of these really traditional arenas. For somebody to say that and to have that perspective and in the short time that I got to chat with him before the interview, I can say that in full transparency that you can feel that from him. And so, I’m excited to have him share that perspective. So Perry, welcome to our show today. We’ll actually take a pause because I’m excited about our title too. Today’s show is about “Can Perry Marshall explain the potential business benefits of personal development?” Hi Perry. Welcome.
Hey, it’s great to be here. And I’m just glad that we can kind of have a little fireside chatter. It’s summertime, so I don’t know, maybe it’s not a fire, maybe it’s an iced tea chat. I am kind of a personal development junkie of sports. I mean, I didn’t go to the Anthony Robbins seminar Walk on Fire but I’ve been to a lot of seminars and I spent an awful lot of my money trying to make myself better and yet is a personal development scam or not. It’s six o’clock.
Like I said, my bias is I think you absolutely can explain the potential benefits of it. Let’s jump in first and ask you, what are your super powers?
I actually have a list of six that I can tell you. I’ll give you the story after I tell you. I deconstruct. I invent. I write. I teach. I encourage and I evangelize. Those are my six things. The way that I came up with this is I got this assignment from Dan Sullivan and strategic coach and it was email 10 of your friends and ask them, “What do I do better than anybody else?” and take this class and can you tell me in your own words and people and the assignment was to sift, sort and distill the answers down until like you looked at what all the people said what most of the people said and reduce it down to one word or one phrase. I did that. Everybody should. The way I look at my work is that the more of those six that I’m using at any one time, the better fit that task is for me. The more valuable it is and the more I’m going to get paid for it. And in my book between sales and marketing I talk about how there’s a $10 an hour work and there’s $100 an hour work and there’s $1,000 an hour work and there’s even $10,000 an hour work. You’ll only do that $10000 an hour work if you’re on all your zones pretty much simultaneously. You must know yourself. That’s my super powers. That’s all six of them.
Well, those are impressive enough to say you are very prepared for that question. I love it. But I feel very clearly that it wasn’t necessarily preparation for that question that it feels very intrinsic to how you operate. I appreciate that even more. The value in the business sector and it’s fascinating because you really do see the delineation between business owners who are willing to take our look at themselves versus the ones that want to keep everything kind of external and off of them and about the busine