Pay From the Heart
What does it mean to pay from the heart? In this episode of Incorporating Superpowers, host Justin Recla is joined by guests Matthew and Corinne Andrews, co-owners of Shraddha Yoga studios. It is an online Yoga Studio that allows people to pay from the heart and does not have regular pricing structures for its services. They discuss the challenges the pay from the heart process brings and the joy that it has created in better serving their clients. Tune in to know why it pays to pay from the heart.
Justin Recla:
Welcome back to Incorporating Superpowers. Today, we are going to be talking about a concept that I absolutely love. It’s this concept about pain from your heart. This is a concept that we’ve utilized under different words in our own business, but my guests today are Matthew and Corinne Andrews. I’m going to say it in my best Sanskrit here, Shraddha Yoga. They’re the founders and owners of Shraddha Yoga. They are located in Massachusetts, but they operate online and they’ve got a lot going on in this space. And I think it’s super, super important.
I know this is a business podcast, but some of the principles of what we’re going to talk about in exploring today. One, first and foremost, yoga. The concept of work-life balance is huge. But you both are doing something extremely unique, especially in the yoga space with this concept of pain from your heart. First and foremost, welcome to the show. How do you guys come up with the pain from your heart concept for your business?
Matthew Andrews:
Well, first of all, thanks a lot for having us. We’re really glad to be here. And where the concept, it kind of bubbled for a while inside of us. We’ve been aware of and kind of uncomfortable with the merging of yoga and the kind of modern Western extractive capitalism. And I use the word capitalism lightly. A lot of times people think that I’m kind of making a blanket statement about capitalism as a system, but really what I’m talking about is the need and the kind of framework of extracting as much as we can for ourselves out of something, without contributing back into it. And kind of individualism and materialism that is kind of part of our modern ethos.
And the merging of that with this ancient, vibrant system of spirituality points us to the depth of who we are and tells us how to experience in our physical bodies, who and what we actually are, which is a unified field of radiance. Like, let me get what I can out of this. And I’m part of a unified field of radiance. They don’t really jive. So we were kind of feeling that dissonance for a while and pain from the heart emerged kind of as a possible solution. In some ways, it’s an experiment. It’s a possible solution to a tension that we’ve been feeling for some time.
Justin Recla:
This was a mechanism for you to balance the incongruency of energies that exist in the business space of yoga. I love that. So, Corinne, I want to ask you, how’s it going? How’s it working for the business?
Corinne Andrews:
That’s a great question. We started this at a time when, as a business, the yoga center was exploding. It was in the year before COVID and we were at the place where all modern Western yoga centers want to be. Everything was thriving. Financially, it was very, very successful. We were running trips to India twice a year, teacher training, and classes. We were exploding. And the more and moreover our lifetime that we’ve been embodying and living yoga, it just didn’t align in the depth. And so when we made this switch, we got a lot of pushback at first. And a lot of people thinking, you guys are crazy. It’s going to work. You’re nuts. And the whole thing’s going to fail. And we said, well, we have faith. We follow trust. We follow the call and we have to do this.
And so we had a mix at first, of some people thinking we were nuts and some people being really moved by it. And so much so that they even gave more than they were giving before, financially. And it also influenced other people to change their businesses to something. Either all or something offered through pain from your heart. And then of course COVID hit.Â
So that changed everything for everyone around the world. But I would still say that even in the midst of COVID and even in the midst of becoming a pretty much completely online yoga center, it’s still going really well.
There are certain things maybe we can’t do because there isn’t the same income arriving, but it feels like it’s richer than it ever was before because we’re in alignment with the depth of who we are and our dharmic call. So everything is working. It’s like the scales are being balanced, it’s working. And I think it’s a movement. It’s a movement of consciousness of what we want to see on planet earth more. And people are getting that. They’re waking up to this like, okay, if we really want to change planet earth, it has to be that we do something different everywhere, including the yoga space.
Justin Recla:
I love the fact that the two of you have tapped into this for your business. And you are focusing on this. I want to dive down this rabbit hole a little further on the back end of the break. Before we go on break, where can people go find more information about the two of you?
Matthew Andrews:
Shraddhayoga.org. It’s a new website actually that we just launched six months ago. But that’s the best place. That’s where everything is. All the access to the classes, information, et cetera.
Corinne Andrews:
And on social media, Instagram and Facebook.
Justin Recla:
Fantastic. Folks stay tuned because when we get back, we’re going to dive down this rabbit a little bit further about what it means to pain from your heart. And really the changes that it can bring to your life, to your business, to just the world really. Stay tuned. Be right back as we’re going to explore this even further.
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