Jennifer Urezzio is a master intuitive, author, teacher and speaker. Through her programs, such as the Soul Language Identification and the Spiritual Leadership Program, she gives individuals tangible tools they can use in their lives every day to help live with integrity, authenticity and prosperity.
I am delighted to have back with us today, Jennifer Urezzio, one of our Super Power Experts. She has joined the family. This is a really special show in my opinion, because this topic comes up so much in the entrepreneurial world and business world. I am going to be bold, I am going to jump out on a limb here and say I think it’s the single reason why most people don’t succeed at running their own business.
I felt it was really important that we bring her back on the show and have a conversation about it. It’s around the concept of people thinking that they are their work. They are their business. They are trying to encapsulate the essence of who they are into a business. In my language, I say two things that are on the surface seemingly contradictory but they are not.
I talk a lot about my work is my life, my life is my work. What I mean in that space is that I live a very holistic life. My husband is my business partner. Our daughter is very involved in our businesses. We do everything together. Justin has been telling people lately, we are a 24/7 family. I love that imagery. It’s a very holistic existence. I am no different in the business than I am in my marriage, than I am in my parenting. That’s the essence of who I am.
I also caution a lot of people about the idea of personal brands and stuff like that. I think personal brands have a great place and they are useful if done in the right perspective. Your business has an identity. Your business needs a very singular niche message anymore to work through all the noise in the market space. You are a multifaceted, infinite, multidimensional being. It is impossible to encompass you, a person, into a singular message. People will often say, “I am trying to figure out what my message is.” I am like, “Which one? You’ve got gazillions of them. How can you possibly encapsulate that into a singular brand?” We get really confused in that space. Did I do a good job of setting that conversation up, Jennifer?
Of course, you did.
I know with the Soul Language, you have a really unique twist on that. Can you explain how that all came about and how you describe it for people?
I describe it that people call in a business to do something bigger first for themselves and then for others. On a very metaphysical level, it’s like you are calling in a whole other metaphysical support team, partners, to really expand your goodness. It’s a vehicle for you to shine and for you to bring your gifts and services. That’s how I explain it. How it came about was I’ve been ideating with just putting some tangibility to the personal souls for a couple of years in a paradigm I call Soul Language.
You Are Not Your Business: A lot of us are not creating businesses, we are creating movements.
I was really struggling with the whole idea of business. Technically, a lot of us are not creating businesses, we are creating movements. It still applies. I thought, “I wish I just knew my soul languages in my business.” That divine guidance, “When you can, why don’t you just ID them?” I was like, “Oh.” The moment I did that, my business soul, I really instantly saw the conflict within that business.
Each one of us has three core energies of soul. Your mission, how you fuel that mission, and then your soulful personality, how your soul prefers to go through life. My business soulful personality was called Collaborator. Collaboration for me, in the past, was extremely painful and extremely costly. I was rubbing up against that energy constantly and utilizing it really in struggle rather than in support. When I went into profound healing happened was people would call me and go, “I want to collaborate with you.” The first time it happened, I laughed out loud. I was like, “I am not laughing at you. I am just laughing at God.”
The energy of your business is pure consciousness. It doesn’t have free will. It operates on your direction and on your focus. We can do that with power or we can do it with force. Most of us do it with force rather than with power. When people go, “I am my business.” I go, “No. You are not.” The moment that you really realize that, you get to create something that’s so powerful. It has so many likes and can go infinite. Even if you don’t want to create that multimillion dollar business, when you understand that that business energy is different, it has a different focus. It has a lot to communicate with you. It makes business easy.
I have a screensaver that says, “With God, business is always good.” It is something to keep in mind. Because often, I think people get into entrepreneurship because they have a big message and they want to be of big service. We know that the community here that we are serving is those individuals. I think that because they have that driving force, it becomes so personal and that creates a lot of attachment in receiving what you want. It becomes this push-pull tug of war. When you have that ability to sit down and really have a team meeting, energetically business, it lifts all this pressure off of you. Because I can turn to the business at any time, that energy and go, “Okay.” I am a visual intuitive among other talents and gifts. I see them, individual. I can turn to the business energy and go, “What do you think about this?” I’ll go, “That’s off mark. That’s not going to go really anywhere because that’s not what this energy’s focus is. You are off the path.”
For super highly creative and innovative people, that’s really important to know because we tend to pluck any creation out of the air and think it’s us to birth it. Nine out of ten times it’s really not. I have a notebook of creative ideas that aren’t mine to birth. I keep going, “You know what would be a great idea for you?” The person goes, “That’s totally a great idea.” I was like, “Take it. It’s not mine to have.”
In the superpower design assessment that I do, one of the elements is these ideas, concepts. There are people in this lifetime who’ve agreed to bring these ideas into consciousness. I love sharing that with people and the relief that they feel when it’s like, “They are not all yours to do.” It’s like you get first right of refusal. But outside of that it’s like, “You just agreed to bring it forward.” They are like, “Oh.” I do think that somewhere along the line, we all bought into this notion of every idea that you have must be divine guidance. I am like, “Thought energy is actually a pretty low frequency energy when you are really truly playing with your own intuition.” You can start to feel the subtle difference and it’s not always that useful. We’re inundated with thought energy, our own and everybody else’s.
Sifting through all of that gets really murky. Let’s say people have done work and so they get that internal guidance and their compasses are on point. They can feel when they are in alignment for themselves and when they are not. We want to take that then apply it to business. I can‘t tell you how many people I’ve talked to and I am like, “What are you doing? Where are you at with things and everything?” “I am just waiting for guidance on what comes next.” I am like, “I don’t think that’s how it works. I think you have to actually do something.” “It just doesn’t feel easy.” I am like, “You haven’t done it before so it may not feel easy right at first. It doesn’t mean that it’s not in alignment for you.”
I think what you’re doing is so crucial by giving people a framework so that you can come back and be like, “Is this within the framework?” Not confusing that with what may actually come very easy for them, but in how do you marry those things up in a synergistic way. Correct me if I am wrong, it feels like it will be no different than navigating a marriage, like our co-creative marriage. Two people come together with different soul identifications, right?
You Are Not Your Business: It’s very rare that you have a language in common with your business. There are energies that are highly intuitive.
Yeah, nine out of ten times. I’ve never met any couple that has the three same languages. I’ve met one person that had the same language as three as for business and it was havoc. It’s very rare that you even have a language in common with your business. Fundamentally, there are energies that are just highly intuitive. That takes training to go, “These are the radio waves that you are hearing from the masses and this is yours to move on.” How do you follow the next divinely inspired idea?” I think often what happens, especially with all of the wisdom that we have access to, sometimes people will go, “I am going to do this.” I go, “How does it resonate mind, body, and spirit? How does it resonate with your business soul?” After their conversation they are like, “It doesn’t.” “It’s not going to really go anywhere because the energy is flat.” Or the business will say something and there’ll be huge resistance in that person and then that’s the personal soul to go through. I go, “Say it to the business or, in this case, say it to God, ‘What’s the first step?’” Often I think that we do business in the head and not really truly guided by our heart or soul and the divine. I think it makes life full of struggle when it doesn’t have to be.
I will never forget the moment that I am in the shower and the business energy goes, “Start a Facebook group called Spiritual Renegades.” I am like, “No effing way. “Listen, you guys. You know my hardship with Facebook. You know what happened with me with Facebook and you want me to create this group called Spiritual Renegades? No!” I am like, “That’s resistance.” I started it and I think it’s got 250 people and they’re the most kickass 250 people. I adore everyone in that group. 90% of them know their soul languages and are operating from a place of soul. Not only that, it’s a place where just like with the community that now I am involved with you that you’ve created, where often people will say a safe space and we are master intuitives, all roll their eyes like, “We are all creating safe space.” But it’s such a place where people actually can really do their spirituality the way they want to.
I think it’s so crucial because it creates that cellular confidence to go out and do it in the world. I describe the superpower net to people and I am like, “Come here. Get help, get support, get challenged, and learn a few things. Then go run out into the world, do your work and expand. When it feels overwhelming or somebody’s not nice to you or something, come running back. Let us hold you, and support you and help you see what that does for you and what it serves for you.” They go running back out.
It’s like the vision of the Verizon Network. We are right there with you. If nothing else, if it gives people the courage, just like with your Spiritual Renegade group, if it gives people the courage to go do more and be more and be more expansive and in alignment for themselves and to touch other’s lives, then awesome. Then it’s a great thing.
I think understanding and having that ability to talk to that soul of that business will remind you why you’ve created this energy, I call it Calling In. It’s a constant reminder on those days where it is a little, “I am doing something new. I am stretching myself and I am little bit of panic.” It reminds you why you are here and what you are doing it for. Honestly, it’s a great marketing tool. I just talked to the business energy. “What do you want me to talk about?” Yes, I have input and I am part of the collaboration process. I chose it for a specific reason based on my soul energy. It’s very freeing to just sit down and connect and go, “Bloop. Bloop. Bloop.” Often we hear from people like, “I don’t know how to say what I do. I don’t know how to express it. I can’t put words to it.” We live in a world of words so you are going to have to.
This allows you to understand and put more tangibility. I think so many really highly talented, innovative people forget that in order for anyone to participate in your community, you need to put tangibility around it. That takes connecting to yourself, the divine and the business soul. I don’t want to say in a particular way, but with the intention of putting tangibility to what you are doing.
I think that what you just hit on was exactly why people are resistant to it. When I started off doing this collaborative idea, I could get naively thinking that people weren’t collaborating because they didn’t have a system to collaborate in. Thinking you build a system, they will collaborate but that didn’t quite occur that way.
What I found was in order to truly really come together and collaborate, you have to put all the little puzzle pieces together. In order to be a puzzle piece, you have to be willing to put yourself or your business ideally into a little box. Most of us got to where we got in our development by pulling ourselves out of all these boxes. The idea of then putting ourselves back in a box is really super uncomfortable. That’s where I think people were getting messed up. It’s like, “You are not your business. Your business isn’t you.” You have to be able to, like you said, put tangibility around what your business does.
I love that you said, “We live in a word world.” You have to be able to describe it. People have to have some box in their brain where they can put it or it’s pointless. People are like, “I am a coach.” It’s like, “That’s great.” My brain literally shuts off at that moment in time because I have nowhere to put you. But if you say, “I have this modality and these are the results people get from it, or this is what I really guide people in.” We are so hesitant to specialize to get into those niches. I think it’s because we equate it to getting back into boxes that we so desperately try to have to pull ourselves out of to get into awareness.
You Are Not Your Business: Most of us have self-worth problems and we are afraid to stake our claim.
I also think it’s because most of us have self-worth problems and we are afraid to stake our claim. I remember when I was starting to identify people. What’s really great about understanding that business energy, you will really understand in a better way who your community is. I was going to people that were gurus, and they don’t need this. They got it and I am like, “Really? No offense but I can tell, you don’t.”
There was a point where I was like, “Let’s talk to the business team.” The business team said, “Stop trying to prove your worth by going to people who aren’t interested in deep consciousness.” I went, “Okay.” Then you get to ask a whole bunch of questions, “Who are my people? What are they like? What do they need?” It becomes fun and exciting instead of, “Oh my God. I got to do this because I don’t want to let God down and I need to pay my bills.”
Then what I found, at least, was I slipped into really wanting to accommodate everybody. I love the parallels in what you and I both went through with this. I think that’s fine. We go through these phases, these growth moments and everything else. Ultimately, all of it comes down to the idea of being confident in who you are and being able to separate that out from all these other pieces and parts.
Perhaps you and I are single-handedly feeding the whole multiple personality arena because it’s like, “No. Separate all these aspects of you out and talk to them.” That’s my whole dialogue around the ego. It’s like, “My ego’s acting up again.” Then it becomes you against this ego. It’s like, “What if we instead break all these little movements, parts and growth moments down into things that we get credit for doing?” Because we like to get credit for work that we’ve done. It’s the idea that if you worked through an issue that we connect to the ego but then it comes up again or another issue comes up again later, it’s almost like it erases all the work that you’ve done. I’m like, “No. You get credit for that.” It’s the same conversations you are having in these board meetings.
I love that because, for me, at least, it allowed me to stay in that observer role, in that essence of who I am. Knowing that there’s all these personas, pieces and roles that I play but that’s not who I am. I am the essence that oversees everything. Life just became a lot more fun when I was able to do that and really willing to give language to that.
Sometimes I think the best thing that I have heard from my business team is, “Go take a break. Go to the beach. Stop. Stop pushing. Stop doing. Stop trying. Stop thinking. Stop creating. Go to the beach.” I think that so often, those of us that have this huge message, we have this deadline in our head. Understanding your business soul allows you to create a 100-year movement. That’s my goal, to create a 100-year movement.
Yesterday someone said to me, a friend of mine, “What’ your vision for Soul Language?” I was like, “I hate that question. The vision.” I should have simply said, “It’s to create a 100-year movement,” because that is the vision. When you have that big picture, it really allows you to start operating with a deeper sense of trust, which is a practice and a consciousness to everyone. Trust comes and goes. You have to activate it and participate in it. It allows you to go, “What are the elements of that movement? Who’s going to be here to support me? Who do I need to call in?” It becomes fun. If your business isn’t fun, why are you doing it?
I love that you said that it’s a practice. In my language I say, “The choice to operate in a higher frequency in all things is deliberate.” It takes a lot of diligence to train yourself to do it because that’s not how most of us have operated for the majority of our existence thus far. It is a retraining. The idea of operating and trust is a practice, you have to be willing to do it. I talk with a lot of people who they get the information and they think it’s enough. “I know that. I know that.” It’s like, “That’s awesome. What are you doing with it?” What are you doing with it? Because if you are not putting it into practice then the information just sits in your brain and it actually is probably more detrimental than ever having it to begin with because you think now that you’ve made progress.
For sure the mind needs to be on board and you need some information. But it’s the practice of making that choice in every moment to do things differently. That’s the only way that we retrain ourselves. That’s no different than athletes or musicians or anybody who’s had a practice at something. Why would it be any different with us truly changing our existence for ourselves and the world?
You Are Not Your Business: I do Soul Language and connecting with my soul 24/7 and I know when I am outsmarting myself.
Speaking of practice, so many of us that have paradigms, that have created something big, you can outsmart yourself in your own paradigm. Introducing that pausing of the record to create something new, to ask different questions, to go deeper creates a whole new awareness. I have my mentors. I have my practices. I do Soul Language and connecting with my soul 24/7 and I know when I am outsmarting myself. When I outsmart myself, I call my singing teacher and she kicks my butt.
Understanding that you’re succeeding all the time, thought into form. It’s how you want to succeed. Are you really succeeding with your deep desires and what you really want to be and accomplish on this planet.
When we first started off in this business when it was Personal Power Experts and we moved it into a collaborative, even when I started doing my coaching, which is the precursor to of all of this, the idea was something was wrong with people. That’s cool. That’s an easy thing to do. Tell people you can help them if they find something is wrong. That’s a pretty easy sell. Over time it was like, “I am not sure anything is wrong with people. I don’t think that that’s something that feels good to me to really engage in.” I am not even sure it’s true.
Then I started telling people that they are good. They are actually okay and everything’s fine. They are these infinite multidimensional beings and look at how amazing they are. Then it dawned on me that that’s not marketable. People aren’t going to pay you for that over time because they don’t have a problem. There’s no need to pay you to fix anything. Then I really sat with them. I don’t agree with the whole idea that people are broken. I am not going back into that space. How do you really motivate people in action? Because I kept feeling that there is something wrong, what is it? It finally struck me that our people, our crew, the people that we attract, are the ones who have pretty well pledged their existence to evolution in some capacity, some sort of up leveling constant, that type of thing.
Then the message came through that was like, “Then if they are not doing that, something is wrong.” Even for myself, that’s how I feel. I like the idea of you talking about outsmarting yourself and having then towards and seeking guidance and those checks and balance systems. Somebody asked the other day we did a vision call for Super Power Experts, somebody asked, “How do you create a situation where people are collaborating and not just following?” I was like, “That’s a great question.” People are always going to follow in some capacity in their existence. Sometimes we just need to relax into somebody taking us by the hand and helping us. Maybe that’s not everybody, but it’s not that abnormal. The difference is are you willing to stop and say, “Where are my checks and balances?” I was very transparent. I said, “That’s a big part of the reason for the collaboration for the experts. As a person, it is impossible to stay out of fear and ego, but as a group, as a collaboration, we can. We can hold each other accountable.”
Whether you are talking to all of your pieces and parts or whether you really are reaching out to actual incarnated beings here for guidance and support, it’s important to have those elements to balance yourself off of from time to time. If not, you do outthink yourself. You do get into those spirals of thinking that you know. I think it’s easy to lose touch with things in those paradigms that we have created. I think it’s crucial to be willing to remain a student even as you are the teacher. Those are not diametrically opposed positions.
You know my philosophy, the more I know, the less I know. I want to go back to something you said about leading. I think the best way to lead is to model. There are going to be people that follow but also for me personally, it’s how they follow. My philosophy is always, “The wisdom is within you.” I very rarely tell anyone, “Blah, blah, blah, blah, blah.” It’s always about allowing them to tap in. Because I have that warrior nature, I am very clear that if you are a follower, you are really not going to be satisfied within my community because it’s not the way we roll. We are highly innovative and highly creative. I love when we will be discussion and will go, “I disagree.” I will be like, “Cool. Let’s talk about it. Let’s go deeper.”
I was never on trend. I was never one of the gang even when I was one of the gang. I gravitate and who gravitates to me is exactly that energy. I adore it. It’s that question about power too. Often in my community, “I am afraid that I will abuse power.” I go, “I’ve never met a person who abuses power that worries about abusing power. You can let that go right now.” It’s that modeling of the type of individual that you want to hang out with and who you want to be a client and be in community with and be supported by. Also to run a business, you need a lot of support.
I think perhaps even more so now than ever before only because of the complexity of it and because I think so many of us got the message about the necessity of collaboration. I really appreciate what you said about power. We took some heavy hits early on even when we first started with the personal power ideas that people don’t resonate with power. They don’t like it. That’s why we need to do it though because it is powerful. We do hold power within us. If we refuse to look at it for fear of how it’s been used in the past, then we never change it.
I remember early on asking somebody, “I just want to make sure I am not coming from ego on this.” Finally someone looked at me and said, “Here’s the deal. The crazy person never asks themselves if they are crazy.” I am like, “Huh?” They are like, “Tonya, the very fact that you are asking, ’Am I coming from ego on this?’ says that you are not coming from ego.” I was like, “That makes sense.”
That’s what drives so many of us. We are no more harsh on anybody else than we ever are on ourselves to be like, “Am I clean on this? Am I clear? Am I getting sandpapered and being willing to work through that?” That goes back to the modeling thing that you are talking about, which is so amazingly crucial because it is too easy for us to get complacent. It’s nice that people want to do what you tell them and that they operate on the same paradigm and they look to you for advice. But if any of us were complacent in that, we wouldn’t be doing the work that we are doing. I think that is a natural check and balance.
I also like having people close to me who I’ve given that transparency to and that trust to so there is space for them to say, “We need to take a hard look at this.” It’s not personal. It is exactly what we have been talking about in this whole conversation, which is there’s a responsibility to the business. It’s just like parenting. Your child isn’t you, however you may have a responsibility to manage boundaries, environments or whatever you want to call them while that child is learning to be autonomous. I see completely the same for the businesses. I have stewarded businesses into existence and that is the role. It doesn’t define me, but I still have a responsibility there.
You Are Not Your Business: It’s a responsibility to show our business the consciousness of love
I think for us within that business, it think it’s a responsibility to show our business the consciousness of love so often more in this conflict with it. We are in this push-pull. We feel like it’s not doing what we want.
That’s true of the body. That’s true of the mind when people are trying to manage. I think that’s true of everything. I think that statement that you just made illustrates all of it. That is the process. What happens when you let go and take more of a guiding role of things as opposed to controlling role of things? What can happen? I think you just see so much clearer from that perspective. Thank you so much for coming back on the show and talking about all of this. I think it’s important. For those of you listening, if you are in business, I highly, highly recommend you get with Jennifer. You can find her now on Super Power Experts, which I am so excited about. For all of you net members, there’s special access there, but you can find her too in her own world. Let’s guide them to your website. Where would you like to send them?
It’s SoulLanguage.us.
It is powerful beyond measure when you have knowledge that’s in alignment with your evolution. You hear me caution all the time about gathering up information just for the sake of information, but there are points in time when you really do need to access that knowledge that’s in alignment of where you are going. Jennifer’s concepts with the Soul Language and really identifying that is a big part of it. I highly, highly recommend that you take advantage of her and using superpowers. Thank you for playing with us.
Thank you. It is an honor. You know how much I adore you. I just consider this the funnest part of my day. Thank you.
Thank you. Of course, to all of you out there, we appreciate you as well. We really do appreciate the loyalty. Until next time, go out,uncover your superpowers and change the world. Take care, everyone.
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