Why do women wear makeup? Makeup is just a mask we wear. It’s a face we put on that makes us feel more comfortable with who we are, what we look like, and how we will be perceived in the world. It’s not real. It’s not truth. We like to dance around the story that it “enhances” our features and makes them stand out more. Not true. This is a lie that we choose to believe from all that is shoved in our face from the media – commercials, movies, TV shows, print media, etc. Beauty is not what you look like. Beauty is what lies within. Regardless of that fact that sounds cliché, it’s truth. We as humans tend to hate what lies within ourselves because we are so scared of what we’ll find, that we choose to live in the lie that what is on the outside of us is what is most important in life and is what will make us happy. We continue to play the comparison game forcing us to: “Keep up with The Jones’s.”

Stop it.

When did the human species turn the tables and tell us that women had to be the ones to flaunt and put on the show to impress men? Think about it – all the male species in the animal kingdom have the “impressive” features to attract a female counterpart. Peacocks vs. peahens, Mallard ducks, a buck vs. a doe, a lion vs. a lioness…you get the point. Look at humans, men vs. women (without makeup on). Men have more defined, prominent features, and are more attractive than women. (Trust me, as a woman it sucks saying that, but it’s true). So, why do women wear makeup?

And why do we care so much what we look like? We’ve been brainwashed to think we are not good enough, not pretty enough, and that we have to fit in with and do what society tells us to do. We were told that beauty is what you look like and that’s all that is important. Think about some of the famous makeup brands – Covergirl. It’s right there in the damn name. I’m not going to explain it. Or Maybelline – “Maybe she’s born with it, maybe it’s Maybelline.” So maybe you were born “pretty” or maybe you need some help. [My intention is not to bash or slander any company, but rather to point out how our brains take in information and how to act on said information. I have used products from these companies and they are wonderful.] Because “pretty” is what is important versus what I really have to offer the world…Seriously?

WHO ARE YOU?

Take off that f’ing makeup mask and stare at yourself in the mirror. See yourself for who you really are, and fall in love with what you find. ALL OF IT! Because that is you and you are enough!

Now unfortunately we still have to play and live within this superficial and shallow world that we are all responsible for creating. Sometimes we have to show up and look professional in order to be taken seriously as a woman. So go stand in front of that mirror again, put on that Covergirl, Maybelline, or whatever your favorite makeup product is, and go DOMINATE your life. Put the makeup mask on and blend it in with who you really are – the woman you found in the mirror while all of your makeup was off.

You are enough, plain and simple you.