Lisa Caprelli, author of seven best selling books like Unicorn Jazz, joins Neva Lee Recla to share her insight on how to become an entrepreneur. Lisa helps leaders create innovative ideas. She enjoys writing, teaching and understanding human behavior to improve relationships. She is also the host of the Happy Lifestyle Online Show. Listen in as Lisa and Neva share about how to become an entrepreneur and how kids can start business.

Thank you. I’m so excited for this interview.

Wonderful. Me too.

What are your super powers?

Well, I feel that ever since I was a little girl, probably around seven, I always love to write. And I grew up really shy, really quiet, really introverted would be a proper word. And so I wrote a lot. I wrote a lot in the classroom. When the teachers say to journal a paragraph, I would journal three pages full of words. And so I feel that because I grew up really quiet and shy, that I learned how to observe the world because what do you do when you’re not talking?

You’re watching.

You’re observing. So I picked up a lot. I’ve spent my life so far studying human behavior and studying what makes for a good writing, for good talks. And so I would say my super power would be being able to take someone’s vision into action steps, into something amazing.

When you tell me like what your vision is, my super power is I’m able to see it, think ahead, think of all the incredible connections I have and how we can make it not just a dream but a reality.

That’s really cool. That’s a good superpower to have.

Thank you.

A lot of people have trouble dreaming about that and so they can’t make it a reality for themselves or for someone else.

Well, your idea is worth zero unless you execute it and that comes really tremendous hard work, perseverance, a great team to have behind you.

Very true. And a lot of people, they have an idea or they will say, “I have a million-dollar idea.” Well, your idea is worth zero unless you execute it and that comes really tremendous hard work, perseverance, a great team to have behind you.

I agree. And that again is like such a great power to have because a lot of people don’t, they can’t look and see what they have. They can’t go, “Oh, I can make my dream into a reality.”

Right. Like you. Let me put the question back to you. When you had your idea to do what you do and look at how young and amazing to have this platform, how did you start with your idea?

Well, for my business when I was two, I saw that my parents had business cards and I was like, “I want to hand out business cards.” I didn’t really know what they were at that time. And so I had a conversation with my parents and their original answer was no. But then they didn’t make business cards for me. Then, we realized, I need to have a business for my business cards.

And so I started selling Italian glass bracelets which was really fun and then, here, I saw my mom was doing Super Power Experts and doing her podcast. And we had a conversation and she said, “I don’t really want to coach kids.” And I said, “No, mom, I would be coaching them.” And that’s why I’m here.

Awesome, congrats.

Thank you. So what is your favorite book you’ve written so far?

Okay, well, I’m pressured between two and I have them. So the first book is Unicorn Jazz and who doesn’t love unicorns. So when I first had the idea to write the book, remember, I’m a visionary. I had the idea and I probably wrote it in about a week and then inviting people I know. I sometimes don’t know how I do that sometimes.

My other book Skip a Step, that took two and a half years. I just think, and we’ll talk about that one, because I know you wanted to talk about entrepreneurship which that Skip a Step is in line for. So Unicorn Jazz, I started researching the popularity of unicorns. And girls and children of all ages started saying, “I love it.” I started putting posts about my sample cover out on my Instagram and Facebook and invited people to the conversation, what’s the best book cover.

And then people, my friends and colleagues started reaching out to me saying, “That’s a great idea. How can I help you?” All kinds of things. I knew I was onto something with Unicorn Jazz. And then, because my background is marketing and branding, I’ve done that for 25 years before I made the transition into becoming an author and helping other people author their books. I help teens author their books too. Maybe you want a book one day, Neva.

I thought of it like Hello Kitty. Hello Kitty is a brand. It’s a trademark brand and I thought no one has done a big brand around a unicorn. And so we want to be the pioneers of that where Unicorn Jazz is known all over the world: Toys, T-shirts, merchandise. Babies can grow up with it and the incredible lessons we have in the stories that I will continue to write with my amazing illustrator, Davey Villalobos. He’s at my hometown of El Paso, Texas as well.

And each book has a lesson and it’s for children. It’s for parents. It’s for teachers. We also have a Unicorn Jazz song. It’s a unicorn phenomenon.

That’s really cool. And my book that’s coming out this year, it’s called When Pigs Fly: The Parents Guide to Inspire Your Young Entrepreneur.

Oh, good.

It took me..

How long?

About around two years.

Okay, that’s good.

Yeah. A friend suggested that I do it and I was like “Okay.”

You can. You can do it. Anything you want to do, thanks to technology and innovation. Look at you, you’re doing this interview. You’re quite amazing and children of all ages. My son, Trey Jam, he has a popular YouTube channel TreyJam and he does Try Not To Laugh challenges. And he started at age seven because he wanted it himself. He had the motivation and desire, he sounds like you. And he self-taught himself. I gave him the tools. That’s the computer, the software, and he learned how to use it. And today, his channel has over 100,000 subscribers over like 70 million views. It’s just growing and now he is becoming an influencer because of technology.

That’s really cool. And it is also because like you have an idea. Like we were talking about before. He had the idea to make small YouTube channels and now, it’s really big.

And people just don’t realize that you can really do anything you want when you’ve set your mind to it, get the right people to believe in you, and if you don’t know how to ask for help

Right. When people think they could just start a YouTube channel and do what he has done, it takes tremendous dedication and a lot of focus and he has that. And there’s a lot of YouTubers. There’s YouTubers who have more following than that, but it’s really cool that we could do these things today. Write a book, do shows, use technology, have a YouTube channel.

Yeah, it is. And it’s because we’ve had the dream and the dedication to doing it because if we were to sit around and go, “I want to do a podcast and a YouTube channel.” Well, you can’t do that when you’re sitting on a couch eating Pringles all day.

Right. And oftentimes when his friends are asking him to play a game, and mind you, he does play video games but sometimes he’ll say, “I’m working on my YouTube channel because that’s making me money.”

Yeah, and that’s fun. Like for me, my podcast and doing business is a lot of times I get asked, “Well, do you do regular kid things?” And I go, “This is a part of my normal. This is what I do. This is my fun. This is my play.”

Right. You’re reaching out to people. Obviously, we’ve never met until today and I’m so honored to be on your show. And yeah, this is yours. I wish I could have done what you’re doing when I was as young as you are. And people just don’t realize that you can really do anything you want when you’ve set your mind to it, get the right people to believe in you, and if you don’t know how to ask for help. People will help you especially when you’re younger.

Exactly. So we have to take a quick break but I definitely want to get talking about this more. So can you tell our listeners where they can go to find out more about you?

Yes, you go to www.LisaCaprelli.com, my first and last name. You can find my Instagram and all that stuff.

Definitely go check that out because she is such an amazing person and is so inspirational. So, we’ve been talking about how to become an entrepreneur with Lisa Caprelli. We’ll be right back.

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