The magic of what Jerry does is he understands how the mind works. He helps you unprogram some stuff and, just a little teaser here, we’re going to actually demonstrate some of this after the break. If you’re watching the video, you’re going to want to pay attention to what Jerry’s going to actually walk me through on camera. Jerry, welcome to the show. Thanks for being here with us as a guest today.
Thanks, Justin, it’s a delight to be talking to you on the show.
So, Jerry, tell the audience a little bit about what you do and the magic behind it.
My expertise is in the area of brain performance and neuroplasticity. I was originally an attorney. I worked early EPA days for the Illinois Environmental Protection Agency, then did a total career direction flip flop and wound up getting a doctorate degree in Holistic Health Sciences. I’ve written nine books now. Two of them went to Best Seller on Amazon. My focus has been on using an area called Brain Gym, which are very simple body movements that were developed originally for children and adults with learning disabilities. We can take D and F graded students and give them the capability of becoming A level students in a semester just by using movement.
When I got involved with this work, that was back in 1986, and the fellow who developed this, a guy named Dr. Paul Dennison had a PhD in education, and I observed when I was going through certification to teach this work, it was in the education arena that it was being used, administrators, faculty, counselors, parents with kids. Nobody was doing anything in the business arena, so I asked Dr. Dennison and his wife, Gail, if I could create a course for salespeople, and they said, “Sure.” So, I created a one-day seminar called Switched-On Selling and then Switched-On Start-Up Entrepreneur came out of that at a later point.
We can take D and F graded students and give them the capability of becoming A level students in a semester just by using movement.
I think some of the tools that you have, they’re things that most people aren’t aware of and that’s why I came up with the whole concept of doing the show, The Power of the Subconscious Mind, because of you, literally, the work that you do. Folks, this is some really cool stuff if you’re watching the video. He had me cross my arms and doing all sorts of stuff, but when you go with the process with him and you’re going through this course’s material, it makes sense because you can actually physically feel your brain rewiring itself. I’ve experienced it a couple of times now with Jerry. Every time we meet up and see you, I’m like, Hey, Jerry, I just need you, this part right here or this part right here, can you help me rewire? He’s absolutely brilliant in this space.
Jerry, talk about what it is that the neuroplasticity like you’re talking about the mind. What is it and how does it work?
There was an interesting study that was done fairly recently where they took couch potato type folks, who didn’t move off the couch at all, and they found if they just did a little bit of exercise, they were actually changing DNA structure in their body and in their brain. So, a little movement actually equaled changes in the DNA. These Brain Gym movements that I use in the classes are actually making changes in the person’s DNA.
Let’s talk about Switched-On Selling first before we talk about Switched-On Start-Up Entrepreneurs because that was the first course I created. When I started teaching the class, and it was back in around ’89 when I started teaching it, what I observed is by the end of the day, people were so different they didn’t remember how they were at the beginning of the day, because when you change the wiring, it’s no longer on the stuck part because, as a salesperson, if you have pieces you don’t like to do in the selling process, they stop you from going forward.
I decided I needed to do some research to validate the impact of what I’m doing on folks. So, I created a pre-course seminar questionnaire. When people walk in first thing in the morning, they fill that out. That way they see where they’re at, we’ve got a record of them saying, “Here’s where I am at.” End of the seminar day we have them fill it out again, but then we collect the forms back and get it back to them a month later because my concern is, was it just seminar high or just placebo? You know how, Justin, you go to a seminar, you leave really excited.
You get a room full of energy and everybody’s ramped up because of what’s going on. Yup, been there, done that experience thing.
Yeah, and you go home and it’s gone in three days.
Yes.
So, I wanted to see did anything actually stick, so we did a study with 695 real salespeople. We gave them the pre-seminar questionnaire, post, and a month later and one of the statements, just to give you a quick example is, I’m comfortable asking for the order and closing the sale. A pretty important part of the selling process.
At the beginning of the day, 52% of these real salespeople responded negatively. End of the seminar day, it dropped only to eight percent on the negative side. A month later, it dropped to six percent. Now, we also had a category that they could select Strongly Agree. At the beginning of the seminar day, 16% said Strongly Agree at the end of the seminar day, it jumped up to 35%. A month later, what would you expect to happen just normally?
Normally, most seminars, that energy you would expect it to drop because you’re not being surrounded by that energy again.
Yeah, so guess what happened? They went from 35%, a month later they jumped up to 50%. When they were back out in the field they discover they’re actually even better than they were at the end of the day. The other 43% were in Agree. We now have 93% on the positive side. One of the most amazing things about this class, we don’t teach technique at all. It is just a brain rewiring.
I can attest to that. When I work with Jerry, he didn’t have to teach me how to do anything. He just guided me through the process. I did the movements, he asked the questions, I responded, and here’s the key to it, folks, is that if you’re going to do it, you have to be honest with yourself. You can’t lie to yourself when responding because, otherwise, the techniques aren’t going to work. They’re not going to take because there’s a level of interaction between what you believe and how your mind works with the techniques that Jerry is working you through that help you move beyond it. If you lie to yourself, you’re going to stay stuck.
But, what I love about it is, if you just listen to what Jerry said, is that, unlike most seminars, most people go to a seminar, they feel really good in the seminar. They feel really good two days in the seminar and then a week later, the person that they’re listening to, who may have told them and given them the techniques and told them how to do stuff, they’re still stuck. We find these seminar junkies that go from one seminar to another seminar to another seminar because they’re constantly looking for that high.
Working with Jerry, what he just said, and I’ve experienced this, is that going through his stuff, attending his seminars or going through one of his courses, it sticks with you. It just rewires your brain. That’s what I love about what you do, Jerry, is that, literally, there’s not much that you have to do. It’s just going through the technique. You don’t have to learn how to do it. I’m not willing to be a Brain Gym practitioner, but it works.
As a matter of fact, I did a bottom-line research study with this because what I was talking about is people’s attitudes. But what about the bottom line? Does that actually change? One of our clients is called A-Active Termite and Pest Control. The president is Kevin in the middle of the Great Recession, he heard me do my regular seminar for corporations and associations called Increasing Your Leadership Power to New Levels of Excellence, and I was doing Switched-On Selling, and he decides to put half his sales force through the class. I told him, “Put your mediocre folks in the class, your bottom level. I don’t want your top folks in the class.” We, actually, had to have a long discussion for me to convince him because normally companies will put their top people in the sales training program, not the middle of the lower folks. He does. He’s very heavy into tracking statistics and what he observed was six of the eight people immediately jumped above his top tier people. That’s created a higher top tier.
So, the beauty of this is, you don’t have to believe it. You don’t have to buy into what I’m going to share with you. You just have to go through the process.
Later that year, I was doing the class again, and the ex-top tier people insisted on going and everybody else who was in sales went. A year later, I asked Kevin what happened. So, this was when we started to move into this slow recovery, so he said his profits doubled. Now, this is when most other pest control companies were either going out of business or barely holding their own. His profits doubled.
On two of his high-end product lines, he became the number one distributor in the country, and he’s a small operation. One of his guys jumped up over 300%. Of the six that originally jumped above his top tier people, two of them thought the seminar was actually a crock, a waste of time. Four months later, he sits them down in his office. He says, “Here are your stats before the one-day. Here are your stats since day one. What changed?” Even these two guys said it was the one-day seminar. So, the beauty of this is, you don’t have to believe it. You don’t have to buy into what I’m going to share with you. You just have to go through the process.
It just works. It just works and, folks, so here’s the teaser. We’re going to take a quick break here and after the break, Jerry’s going to demonstrate this a little bit. We’re going to talk a little bit more about the Start-Up Entrepreneur stuff, as well. Stay tuned. My guest today is Jerry Teplitz. We’re talking about The Power of the Subconscious Mind.
I do want to give a shout-out to our new show sponsor, Crypto Wealth Coach, Seth Maniscalco. Check it out. Thank you to Seth for sponsoring the show. We’ll be right back.
Oh, actually before we get right back, Jerry, where can people go find more information about you?
There are two places. One is my main website, which is teplitz.com or if we’re going to be talking about Switched-On Start-Up Entrepreneur, and that would be switchedonstartupentrepreneur.com. Those are the two different places.
Awesome, so I’m getting ready to throw myself under the bus, and you’re going to get to see some of this here in just a minute, so stay tuned. We’ll be right back.
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