Welcome back to Incorporating SuperPowers. This is Justin Recla, and today I’m going to give you a little glimpse behind the scenes of Super Power Experts, because my guest today is actually the brainchild behind one of the tools that we use in our systems. So, today we’re going to be talking about gratitude as necessity. I absolutely love this concept and I absolutely love the service that Ryan offers. He is the founder and CEO of thanks.io.
One of the founders, I don’t want my partners-
There we go. One of the founders. That’s why I like him, right here. One of the founders of thanks.io. It’s an automated direct mailing system. It’s absolutely amazing, and for those of you who are like, “I’m not tech-savvy,” our 10-year-old runs the entire program. So, I’m absolutely actually just honored to have you on the show, Ryan. The system that you guys have built is absolutely fantastic. I know we were talking about it before the show but talk to me a little bit more about thanks.io. What is it? Where did it come from?
Yeah, so thanks.io was basically built to be a conversion enhancement tool for people doing online lead generation and making sales online. The original idea came out of a software I was involved with for real estate agents, and we were generating a lot of leads using Facebook Lead Ads, we still do, where a form pops up in Facebook and the information is pre-filled. We said, “Hey, we’re retargeting, we’re retargeting with Google, we’re targeting on Facebook. We’re sending emails and texts. Wouldn’t it be cool to then drop or drip out a postcard in the mail as well to remind the people that they were on our website?” One of the best scripts for a card like that is to just simply thank somebody for checking out your stuff. So, we were looking for domain names and there it was. Thanks.io, and ran with it.
What I like about it is it’s so simple to use and it’s customizable. That’s one of the things I think makes your platform stand out amongst some of the others that are out there to where I could change the font size, we can add a personal image, a personal message. It’s very unique, and I mean, you can turn anything into a postcard and it’s a phenomenal way of staying connected. And what I love about it, Ryan? Is that everybody that picks up the postcard, everybody that handles it, everybody that touches it, everybody that sees it, that’s marketing baby.
Yeah. That’s why we went with the handwritten style fonts because we knew I had gotten some in my mailbox from real estate investors, and you occasionally get this fake looking thing, but your eyes go to it because it looks like somebody sent you something personal. So, we went from there. Justin, one of the co-founders, he spent a lot of time trying to make fonts that really geeky on it. He buries the angles. It looks like hand pressure being applied to certain if you look close. Like you’re saying, it’s something physical that somebody is touching and it’s almost a hundred percent open rate in digital marketing terms because your eye’s drawn to it. You can’t help reading that little sentence or two that’s coming your way.
Well, especially when, as a business, you can get into the practice of actually customizing the messages and not just cookie-cuttering a marketing response, but actually personalizing it to whoever it’s going to. Your system allows for that, which is really nice.
Yeah. Yeah. You can merge tags in. I don’t know. How are you guys? I don’t want to turn it back around on you.I have her book by the way, book, When Pigs Fly, from Neva. Is it your daughter?
Yep.
I got it here. Zoom’s blocking out the thing so it’s not showing up in my camera.
There it is.
Oh, there it is. Perfect. But is she actually doing one message at a time or are you guys using automation to hook it up to some system?
No, she’s actually doing it one at a time right now. It’s a phenomenal skill set to teach a young entrepreneur on how to use those kinds of systems in conjunction with the systems that we’ve built to capture the personal information from all of our hosts because I mean, we’ve got 12 hosts on our network and they each can submit a personal message if they so choose to their guests and our system captures that and then Neva goes in and takes the personal message, puts it into your system, and it gets sent out. So, it’s really super simple, and I’m sure there’s ways to automate it, but for us, it was put the 10-year-old to work.
Yeah. Make them work. I’m always thinking of ways. I have my daughter stuffing envelopes. She wants to make money, let her make money, right?
Yeah, absolutely. Absolutely. Hey, so Ryan, let’s take a quick pause talking about gratitude and I want to get into a little bit more about some of the details of what thanks.io can do and how it can benefit business owners that are looking for an easy solution. So, real quick, I know it’s thanks.io. Where else can they go to if they have more questions, if they want to reach out to you?
Yeah, [email protected]. We also have a Facebook group. It’s called the Dirty Marketing Mastermind. So, if you want to go in there, you’ll see what other users are sending and talking about some of this marketing stuff.
Fantastic. Fantastic. Folks, stay tuned. We’re talking about gratitude as necessity. We’ll be right back.
To listen to the entire show click on the player above or go to the SuperPower Up! podcast on iTunes.
Podcast: Play in new window
