Incorporating SuperPowers is the business show that calls out the shadow side of the business world and uplifts those doing better. Executive Director and Founder of Super Power Experts, Tonya Dawn Recla, kicks off the newest show on the SuperPower Up! Podcast Network. She joins her husband and Incorporating SuperPowers Host, Justin Recla, as they expose the secrets the personal development industry doesn’t want you to hear. Listen in to hear why Super Power Experts is different than anything else in the industry.

Hello everybody. This is Justin Recla, I’m your host of Incorporating SuperPowers, and this is our kick-off show. I am super, super excited for this entire podcast series because we’re going to be doing things a little bit different. We’re going to be calling out the elephant in the room on a lot of different industries, and we’re going to be uplifting and highlighting those folks that are doing things differently.

There’s a lot going on in the business world. You’re all very, very much aware of it. You feel it, you see it, you know that there’s a better way of doing business. And as a society we’re starting to call those things out. We’re starting to demand that. And that’s really what the purpose of this show is, is to uplift those that are doing things differently and highlighting what’s really the problem in the corporate world.

And so it just made super, super sense just to move our business show over onto this network. So again, thank you for joining us here. Thank you for following us over onto this show. Really appreciate it. And so I want to, I just want … let’s just jump into it babe.

Let’s do it.

Okay.

I could go a lot of places with that. I was going to say-

It is a video show.

It is. That’s Tatiana Berindei for Sex, Love and SuperPowers.

Sex, Love and SuperPowers.

Tati, you can have us on your show.

Video episode. That’d be weird. So, okay.

It’s so not right.

All right. So I want to dive into this because we talked about calling out the elephant in the room.

For sure.

And this is something that we … one of the reasons why decided to do SuperPowers together. For those of you, just a little quick backstory, it wasn’t always SuperPowers. It started off as a one, our risk mitigation business.

Corporate counterintelligence firm.

A corporate counterintelligence firm. And, from that came our coaching platform and we’ve been coaching people together for the last 10 years. And, next thing you know, we had a whole separate coaching business that came from it. Because, we realized that not everybody needed due diligence, they didn’t need risk mitigation, they just needed to learn how to get out of the roadway. Right? And so next thing we know, we had our own business.

No, no, honey, our second business.

Oh, sorry, our second business, right?

Don’t do it. Don’t do it. Abort, abort, abort.

We had our second business coaching people. And we started off and it was just Tonya and I, as Personal Power Experts. And as things started to grow and grow and grow and started getting more attention and so forth, we rebranded under Clear Guidance under Clear Guidance-

I’m not sure we can the credit for it.

Yeah, we really can’t. And if you look around and you watch the movies and television shows, everything nowadays is superpowers. And that’s one of the reasons why it was branded that. She just got clear guidance that this is what the framework you have to to shape it up

I’m a little bit woo-woo folks.

I’m a little bit woo-woo folks.

Just a little bit woo., And so we do things a little bit different over here at Super Power Experts and, I’m so honored to have Tonya on my show because we’re going to call out the elephant in the room on an industry that, for lack of better words, has plateaued. Has gotten to a point that it’s become mental masturbation. And, as the due diligence people we know because we get to see the backside of it and the entire personal development industry. You’re sharing the same 100, 150,000 people and they’re bouncing back and forth and everybody keeps going from coach to coach to coach and spending more money, and doing things saying that they’re the only ones that have the solution. Here’s the key folks. Your own evolution, your own development, doesn’t have to break the bank.

So love, why Super Power Experts? And what is the … well, let’s start off with that first. What is the elephant in the room from your perspective as the CEO of the business, what is the elephant in the room for the personal development industry?

So first of all, I’m going to hijack your show because I am the CEO and the boss and I get to do that. And the reason why I want to do that is because, and I absolutely will answer your question, but what’s even more important to me is, helping people understand why you are the host of this show, Incorporating SuperPowers. And why as an organization we adopted that and brought you in and all of that good stuff. Because these conversations have to happen. They have to happen in transparency and integrity and accountability. And that’s what you were doing over on In the Clear, which was remarkable. What we can do with it here on this platform is something else entirely.

Yeah.

The separation between people’s business lives and they’re realized quote-unquote, their personal lives, is getting, we’re narrowing that gap quite a bit. A lot of us have adopted these holistic lifestyles and so it gets really confusing for folks when they’re getting guidance about their business or they’re pursuing something or they’re trying to follow the trends and the way things had been done. And yet they know that they should be doing it better or different, or whatever the messages for them. And so what I love about you as the host for this is that you actually have the ability to draw out those conversations, right? Your investigative abilities, your critical thinking mind, your courage really, your courage and confidence to enter into conversations that truly make me cringe. I’m like, “Oh my gosh, leave me out of it.” Right? I mean, he does things in social media that I’m like, “Oh, no thanks. Like leave me alone.”

There’s a few f-bombs.

Well, oh my goodness. But, he is willing to go into spaces that few dare to tread. And so, truly we can’t have these conversations about what is kind of the dirty underbelly? What is happening behind the scenes? What is the shadow element of a lot of these industries? Unless you have someone like Justin who’s willing to sit in that space and say, “Okay, but why and what is it? And let’s call it out.” Right? I’m just not quite that combative. I have my moments but, he really has an art and a grace to him that allows that conversation to come forward. Transmutes it and uplifts it because we attract so many amazing people who are willing to challenge the status quo and do things differently. Right? But we do have to be willing to have the conversation before we can say this is different. And that’s that, back to your question.

So first of all, thank you. Thank you. Seriously for one, what you bring to the table, the energy you bring, the confidence you bring, the persona that you bring, the intellect, all of it is such an amazing package. And folks, we need all of those voices, right? That, you know, same as boring. Like we have to have that complexity of the dialogue and he’s remarkable in that space. And so to answer your question, the personal development industry, we don’t come from that space at all. Dragged, kicking and screaming. God and I had a lot of come to Jesus talks about this, not interested. No thanks. Smarmy. Gross. Never happening, right? Not a coach. Right. Right. Here we are. And so, that is kind of what predicated it. We weren’t reared in it. We didn’t know anything about it. We weren’t practiced in it. We don’t have all the good old boy relationships within it.

And so we came in with a very different filter. And what we saw was at one, it’s not working, right? There’s a lot of broken systems. A lot of the models are built on this personal brand concept, which sucks and doesn’t work. So, if you don’t already have a really lucrative personal brand, I’m going to recommend you just don’t do it, right? There are other ways to get notoriety. There are other ways to get your messaging out there that are a lot more in alignment where we’re headed as a society, as a culture, as a collective consciousness. And so what’s happening in that personal development arena, and this isn’t everybody, right? There’s a lot of people working to change it, folks. We’re not the only ones for sure. And we heeded the call, and we stepped forward, and we relentlessly pursue integrity in that guidance.

And that is a big part of what we do differently. We work in collaboration. The guidance that I received was ridiculous in its specificity around how that model had to look. And so there’s a lot of things that you really have to be willing to buck the system to say, “Wait, why are we doing things that way? Wait, why has it always been done that way? Should it always continue to be done that way?” Right? And you can’t do that if you’re operating in a vacuum. So we require accountability, transparency, integrity, collaboration. We have checks and balance systems built all throughout the business to make sure that everyone, including myself, stays in integrity with what is happening in the mission and the vision that we’ve been gifted with. So it is a little bit of a different … and we’re knowingly and consciously creating a multidimensional business.

Okay. So I’m going to pause you there. Okay? Because we do have-

Because we just lost everybody?

… wait. No, well yeah, they’re multidimensional what?

What? She’s crazy, this lady.

This is Incorporating SuperPowers. Real quick, where can they find you?

Did you even tell them my name?

Oh yeah, no, did I? I don’t know.

I don’t think so.

Well, I’m going to tell your name now, Tonya Dawn Recla at superpowerexperts.com. My love, my wife and the amazing CEO of all of our businesses. Stay tuned. We’ll be right back.

To listen to the entire show click on the player above or go to the SuperPower Up! podcast on iTunes.