How do you play the long game and what do you do to achieve it? On this down and dirty, hilarious episode of A Glimpse Inside, host Wendy Perrotti trades stories, wisdom, and insight from “Excuse Me Ma’am, Your Wage Gap Is Showing” creator Liz Dederer. Wendy and Liz talk about digging deep into the feminine energy as a way of creating a firestorm of success in every area of your life. Join Wendy and Liz in today’s episode to learn incredible strategies for playing the long game and reaching your goals.
Welcome. You’re listening to A Glimpse Inside. I’m Wendy Perrotti, and today we are wrapping up our four-part series, This is My Year. Today, we’re talking about one of the most important topics related to reaching goals, growing, and creating sustainable change in your life, and that’s playing the long game. You’re going to love all of the insight and wisdom today’s guest has to offer when it comes to tenacity and grit and playing all in.
Liz Dederer is a five-time Entrepreneur with over 20 years of experience in helping mommies make a lot of money. She’s helped clients increase their close rates from 0% to 80% in 30 days. Liz is a nationally acclaimed speaker who has empowered thousands of women in business across the country on topics of sales and money. Always one to give back, she lent her expertise to NAWBO, eWomen Network, the Women’s Mentoring Network, SCORE, the Women’s Business Development Council. Liz has been featured on the International Women and Money Summit, is the producer of, and I love this title, Excuse me, Ma’am, Your Wage Gap Is Showing, and the creator of the Currency of Conversations, which is a groundbreaking approach to speaking your value and owning your worth. Liz, I am so psyched to have you here with me today to discuss Playing the Long Game.
I’m so happy to be here. I’m like, who is this she’s talking about?
It’s you.
I can’t believe I did all those things.
Yeah. You know what, I’ve known you for a long time, and I believe every word of it.
I love it.
You’re amazing. You’re a rock star, sister.
Yes, ma’am.
Okay. So before we get rolling and diving into playing the long game and all of the shit that it takes to do that and do it really well, tell us a little bit more about you.
Yeah. Well, I mean, you said 20-year entrepreneur, and I’m like, how is that possible? I’m only 21. I’m just kidding.
You are a baby, though. You are a baby.
I am a baby. I’m 38. I started my first business when I was 18. And it took me a while, actually, in my bio, to really own that I’m a 20-year entrepreneur, but you know what, that’s math. I started my first business at 18 and always had a business kind of in the background. Actually, I was working at Saks Fifth Avenue, just only knew retail as like my thing, and wanted to see what else was out there. So I knew you either work at a store or you work in an office. So I went to get an office job, hated it, and really missed playing with clothes and fashion and all that sort of stuff.
So I went back to the clients that I had been working with at Saks, and I said, “Hey, I know you guys have all these clothes in your closet, and you really want the closet space to be able to buy more stuff. So after you’ve worn it, why don’t I take them from you and sell it on this thing called eBay that’s just starting, and I’ll give you the money. And then you’ve got more closet space and you can go back to my friends that work at Saks and buy stuff from them. It’s a win-win-win.” They were like, “That’s awesome.”
So I would go to these mansions and pick up their clothes and sell them on eBay. And that was what I was doing when I was 18. You had to like code the pages to really get things out there, making them like Myspace fancy. But that was my first business venture. I just always had that kind of alongside my career in the background. And one thing after another, the business that ultimately I started that got me out of my corporate job when I was 28, 29, found out I was pregnant, was working at Carter’s and Oshkosh. I actually wrote their training program that you’ll see in the stores, or hopefully, you won’t see it in the stores, because it shouldn’t be in cash.
But I wrote the training program for the retail associates, and that’s what got me out of corporate, or the business that got me out of corporate was a web design and marketing agency. That’s important because that eBay experience that I had actually planted a seed for that experience. Through that web design and marketing agency that I built, it was really fun because, or it was really funny because my clients would say to me, “We really like your websites,” but, and if anyone ever sees one of my presentations, my graphics up to this point, I’m hiring a graphic designer to do things really professionally. But I do my own graphics and they’re not that great.
So my clients were like, “We like your websites, but we like better how you said that thing. Your closing conversation with me was so smooth. And how did you do that? How did you find me? How did I become your client? How did you, whatever, have that conversation?” And over time, my business shifted, because my clients really wanted to know how I was helping them with sales or how I could help them with sales, how I could help them sell more, how I could help people who were in these invisible businesses. Coaches, consultants, wanted to know how they could package these invisible services. And I was doing that. They wanted to learn from me.
So my business evolved over time. And where I say that I helped mommies make a lot of money, I’ve just really found over time that I own my lane. Excuse Me, Ma’am Your Wage Gap Is Showing is all about obviously owning the feminine power. So I just know, I’ve helped dudes over the years, for sure, not to say that I can’t, but our tribe just really is comprised of badass strong women who tend to be on the introverted side, but they have amazing gifts to bring to the table and they just need some help kind of formulating some boundaries around that and some construct around that.
And I’m hesitant to use the word business plan because that’s like as gross as the word sales, but that’s kind of what we do, are we help these solo entrepreneurs, women who know they have a brilliance to bring to the world, who are coming from kind of clunky backgrounds, usually with some level of grit, the tenacity that I have, they resonate with that. And I help them to turn conversations into clients, and ultimately cash flow. I help them to really just speak their value and own their worth. I help them to become women in business for themselves, for the long game.
If somebody wants to make seven figures by next Tuesday, I’m not your person, and frankly, anyone who says they are, run.
Is a liar, right?
Exactly. Exactly.
That’s a big bottle of snake oil.
Yeah, exactly, exactly. It’s just, you know, I manage expectations. That’s what we do. I say, “You will have a business. You have a business. Now it’s not a function of if, it’s a function of when, and I’m going to be really realistic in helping you to reach those goals so that you can get there, not just to get there and hit the mark and then sit back down, but you can get there and stay there.” So yeah, we have a five-figure month club and it’s for those who have reached and are continuing to hit on a consistent basis in the five-figure months. Because that’s where we need to be from a revenue perspective, and that’s our aim and that’s what we do.
I love it. We are going to take a super-duper quick break talking about Playing the Long Game, Liz. All of you stay with us. We’re going to hear all of Liz’s incredible strategies for playing the long game and reaching your goals.
Before we break, I’ve got something really special for you. You can win a 90-minute private Stuck to Happy coaching session with me just by texting AGI WIN to 647-558-9895. Again, you can win a 90-minute private session, face-to-face on Zoom with me, to help you get from stuck to happy. Text AGI WIN to 647-558-9895 to enter.
Liz, how can these folks who want to get some of your brilliance in reaching those big ass goals get in touch with you?
Yeah, I think the best way is at invisiblebusinessmodel.com. It’s a quick 20-minute training. You’ll get more sense of my personality and my quirkiness, but it’s a really comprehensive, compact training. It’s about 20 minutes that really breaks down essentially the business plan that you need to have if you’re in this invisible space of a coach, consultant, other service providers without a brick and mortar. It’s invisiblebusinessmodel.com.
Okay, invisiblebusinessmodel.com. Don’t miss it. Liz is amazing. Stay with us. We will be right back with help to get you, your long game, in order.
To listen to the entire show click on the player above or go to the SuperPower Up! podcast on iTunes.
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